Arizona Biltmore
Brand Identity, Art Direction, Brand Strategy, Content Strategy, Sound

Extensive rebrand of the iconic Arizona Biltmore designed in the desert by Frank Lloyd Wright. Work included a refreshed brand identity, brand system, brand positioning, strategy, partnership direction, content direction, activations direction, resort scent and a mix for the resort.

The foundation of the work centers around the repositioning of the resort with a sense of magic and effortless chic inspired by the resort’s history of desert Hollywood glam. An aesthetic rejuvenation and integration of illustration and a vibrant color palette brings the legacy of the resort to a new era.

Work done at The Seventh Art with Rachel Kash and Rebecca Van de Sande.

Currently: Creative Director @ The New York Times