Arizona Biltmore
Brand Identity, Art Direction, Brand Strategy, Content Strategy, Sound
Extensive rebrand of the iconic Arizona Biltmore designed in the desert by Frank Lloyd Wright. Work included a refreshed brand identity, brand system, brand positioning, strategy, partnership direction, content direction, activations direction, resort scent and a mix for the resort.
The foundation of the work centers around the repositioning of the resort with a sense of magic and effortless chic inspired by the resort’s history of desert Hollywood glam. An aesthetic rejuvenation and integration of illustration and a vibrant color palette brings the legacy of the resort to a new era.
www.arizonabiltmore.com
The foundation of the work centers around the repositioning of the resort with a sense of magic and effortless chic inspired by the resort’s history of desert Hollywood glam. An aesthetic rejuvenation and integration of illustration and a vibrant color palette brings the legacy of the resort to a new era.
www.arizonabiltmore.com
![](https://freight.cargo.site/t/original/i/af9ec44199f6c8269e35d96e9a533107fb7986f976578e45e50ae2a5a0e3ea94/1.jpg)
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![](https://freight.cargo.site/t/original/i/c2749b055b396b720cdb3412bf9578d0150cc5de2c68da743cdf100213be20c1/AB_Sign-scaled.jpeg)
![](https://freight.cargo.site/t/original/i/c2a9c463627e4f56f005224a78a84da5589b2e9e97e0acbaaaaa4f6d74535efa/AZB2.jpg)
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![](https://freight.cargo.site/t/original/i/6c2fc01b17344eefadbe5bf749e3de56a23682967a20eabe838ac302cca84e08/AZB8.jpg)
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![](https://freight.cargo.site/t/original/i/55a37662c07956df85d562e67d3ef71b3cc168bda92f6dd8e61782767a0d2217/AZB7.jpg)
![](https://freight.cargo.site/t/original/i/77006b84e7c0111577b17a7dbca7be620c594ab4c58c4ed65f7689c10593381b/AZB9.jpg)
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![](https://freight.cargo.site/t/original/i/f61ab76a0bbc570cba04625a7f9038288e2b1259064b99bd54e21a8d4cbb1b61/3.jpg)
Work done at The Seventh Art with Rachel Kash and Rebecca Van de Sande.