Bar Calico & Georgia Room 
Brand Identities, Brand Mix

Visual identity system for Bar Calico and Georgia Room, two new spaces in the Freehand Hotel in Flatiron. 

In developing the identity for Georgia Room and Bar Calico, we started at the source of our inspiration - our muse, Georgia O'Keefe. Rather than taking direct influence from her paintings, however, we looked to photographs of her in the desert, pulled inspiration from her style, her elegance contrasted with rough desert landscapes, and her sense of sophistication and cool. From there we ensured that our typographic expressions and design system were grounded firmly in the history of the building's architecture and neighborhood, a classic yet structured romanticism. The color palette references the slight southwestern interior of the Freehand hotel paired with a pop of warm red pulled from the O'Keeffe Pelvis series. The Bar Calico mark itself is bold and expressive, while the Georgia Room mark is more reserved and delicate, but both have an underlying sense of rhythm to them and pair together with contrast and harmony.

Created in collaboration with Rae Cohen Bernamoff and Tiffany Pai. 

Currently: Creative Director @ The New York Times