Client: Cafe Altro Paradiso
Brand Identity, Collateral Design
Brand Identity, Collateral Design
Brand identity system for a new contemporary Italian restaurant in Nolita.
Identity and creative direction inspired by the contrast of the timelessness of a classic Italian eatery and Altro's innovative contemporary cuisine. Designed to convey a sense of elegance and light, to feel honest and inviting, subtle and timeless. The visual system manifests across primarily printed collateral such as menus, bar signage, exterior signage, and business cards, and influences the digital presence of the brand.
Identity and creative direction inspired by the contrast of the timelessness of a classic Italian eatery and Altro's innovative contemporary cuisine. Designed to convey a sense of elegance and light, to feel honest and inviting, subtle and timeless. The visual system manifests across primarily printed collateral such as menus, bar signage, exterior signage, and business cards, and influences the digital presence of the brand.