Altro Paradiso    
Brand Identity, Art Direction, Collateral Design

Brand identity system for a contemporary Italian restaurant in Nolita by Michelin-Starred Chef Ignacio Mattos. 

Identity and creative direction inspired by the contrast of the timelessness of a classic Italian eatery and Altro's innovative contemporary cuisine. Designed to convey a sense of elegance and light, to feel honest and inviting, subtle and timeless. The visual system manifests across primarily printed collateral such as menus, bar signage, exterior signage, and business cards, and influences the digital presence of the brand.

Created at Sub Rosa with Michelle Ando 

Currently: Creative Director @ The New York Times