Client: Massican
Brand Identity 


Visual identity, social strategy, and press pack for a Napa Valley based winery and drink maker, Dan Petroski.

The labels read like pages of a book, containing stories of the wine. The front labels tell the stories in Italian, and as you turn the bottle back the labels reveal translations of the stories in English. 

The Frescoes are cropped images of faded ancient Pompeiian artwork found in the area around Monte Massico, Italy. This influenced the choice of the color, Massican Blue. *Massican Blue has been added into the Harvard Color Library Archive.

www.massican.com







Created at Sub Rosa with Hejab Malik





Currently: Part-time Senior Art Director @ The Seventh Art 
Brooklyn, NY