Client: Massican

Brand Identity, Label Design, Art Direction, Collateral Design, Social Media Strategy

Visual identity, social strategy, and press pack for a Napa Valley based winery and drink maker, Dan Petroski.

The labels read like pages of a book, containing stories of the wine. The front labels tell the stories in Italian, and as you turn the bottle back the labels reveal translations of the stories in English. 

The Frescoes are cropped images of faded ancient Pompeiian artwork found in the area around Monte Massico, Italy. This influenced the choice of the color, Massican Blue. *Massican Blue has been added into the Harvard Color Library Archive.

Created at Sub Rosa with Hejab Malik

Available for select work
Brooklyn, NY