Brand Identity, Art Direction

Brand Identity and Art Direction for Mina, the world’s lightest blockchain.

The visual system balances the brand’s technical elegance with its welcoming humanity. The outlined wordmark itself is light and spacious. The textured spectrum color palette speaks to the concept of light and to the full spectrum of humanity that is welcome at Mina. While a layered cryptography element elevates the advanced mathematics and recursive technology (zk-SNARKs) that enables the protocol to render vast swaths of information into the size of a couple tweets.

In collaboration with Ume Design. 

Currently: Creative Director @ The New York Times