New Balance Run Club Pop Up, Marathon Expo
Brand Identity, Signage, Art Direction

Visual identity and experiential design for the 40,000 sq ft New Balance Marathon Expo and accompanying Run Club Pop Up retail store

Run Club Pop Up

Three day pop-up retail and lounge experience accompanying the Marathon Expo  

Created at Sub Rosa with Aaron Eidman and Kathleen Stevenson 

Photography by Aaron Eidman

Currently: Creative Director @ The New York Times