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New Balance Run Club Pop Up, Marathon Expo
Brand Identity, Signage, Art Direction


Visual identity and experiential design for the 40,000 sq ft New Balance Marathon Expo and accompanying Run Club Pop Up retail store




 
Run Club Pop Up

Three day pop-up retail and lounge experience accompanying the Marathon Expo  














Created at Sub Rosa with Aaron Eidman and Kathleen Stevenson 

Photography by Aaron Eidman
Currently: Creative Director @ The New York Times