Brand Identity, Brand Strategy, Art Direction

Brand identity, brand system, brand strategy, content strategy, copywriting, website art direction and brand guidelines for Paravel. Luggage for explorers.

Campaign by Decade.

Created in collaboration with Jesse Johanning 
Packaging done by n-others, utilizing identity system
Campaign done by in-house Paravel team and Decade NY, informed by established Art Direction

Currently: Creative Director @ The New York Times