Client: Paravel
Brand Identity, Brand Strategy, Art Direction


Brand identity, brand system, brand strategy, content strategy, copywriting, website art direction and brand guidelines for Paravel. Luggage for explorers.

Campaign by Decade. 

www.tourparavel.com







Created in collaboration with Jesse Johanning 
Packaging done by n-others, utilizing identity system
Campaign done by in-house Paravel team and Decade NY, informed by established Art Direction







Currently: Associate Creative Director @ NYT
Brooklyn, NY