New York Times
State of The Times 2024

Creative Direction for the annual New York Times “State of The Times” event. Taking cues from the folded newspaper and the printing process, the identity utilized a central dimensional paper graphic as the instrumental centerpiece for all expressions, serving as an “entrance” into the content for the day. Speakers names, titles, headshots and programming information looped into the graphic system in dynamic and layered ways. This year we pushed the identity further than it had ever been pushed before—designing posters, totes, printed signage, digital signage in the cafeteria, presentations, short NYT culture films, custom music and even a playlist by Questlove.

The identity and system for this year was developed in close collaboration with CC Studio. Culture films in collaboration with Zack Caplan. Design support from Vivian Dehning.
Custom music by Corduroi.
Photography by Caleb Bryant Miller.
Cynara Charles-Pierre is our Executive Leader.

Currently: Creative Director @ The New York Times